| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | BH491 | Let Them Talk! Managing Primary and Extended Online Brand Communities for Success | Noble, Charles H;Noble, Stephanie M;Adjei, Mavis T | Entrepreneurship | brand management( 5455061 ) |
| 2 | 9-306-037 | Ben & Jerry''s: Preserving Mission & Brand Within Unilever | Austin, James E.;Quinn, James | General management | brand management( 5455061 ) |
| 3 | BH598 | What Women Want: Creation of A Luxury Brand | Park, Judy | General management | brand management( 5455061 ) |
| 4 | CMR425 | Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century | Balmer, John M.T.;Stuart, Helen;Greyser, Stephen A. | General management | brand management( 5455061 ) |
| 5 | 9-522-031 | Brand You: Crafting Your Personal Brand | Avery, Jill;Greenwald, Rachel | Marketing | brand management( 5455061 ) |
| 6 | 9-596-093 | Exploring Brand-Person Relationships: Three Life Histories | Fournier, Susan | Marketing | brand management( 5455061 ) |
| 7 | BH492 | Brand in the Hand: A Cross-Market Investigation of Consumer Acceptance of Mobile Marketing | Rohm, Andrew J;Gao, Tao;Sultan, Fareena;Pagani, Margherita | Marketing | brand management( 5455061 ) |
| 8 | F2301A | The Best Way to Name a New Product | Harvard Business Review | Marketing | brand management( 5455061 ) |
| 9 | HKU680 | Haier: How to Turn a Chinese Household Name into a Global Brand | Ho, Emily;Farhoomand, Ali | Marketing | brand management( 5455061 ) |
| 10 | IMB415 | Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail | Jeeson, K. J.;Jathar, Avadhoot;Dinesh Kumar, Unnikrishnan | Marketing | brand management( 5455061 ) |
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